How to market sustainability in an inflation economy

Greg Paull

When prices are rising, R3’s Greg Paull says marketing has a role to play by helping brands to get consumers to share the cost of inflation.
  • Inflation has affected every consumer category and experts expect the situation to last another one to two years.
  • The majority of purpose-driven shoppers will pay an added premium on upfront cost for sustainable purchases.
  • The lack of information is stopping consumers from choosing brands that have ethical practices....

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