How to market brands in a people economy

Tim Stock and Marie Lena Tupot, of New York’s scenarioDNA, explain the concept of ‘embed marketing’, which moves beyond the conventional push/pull theory of advertising and aims to implant the evolving brand within the life of the evolving target audience.

How to market brands in a people economy

Tim Stock scenarioDNA Marie Lena Tupot scenarioDNA

Brand Marketers are in the midst of a fundamental shift in human behaviour and consumption.Getting increasingly more elusiveand enabled by networked personal...