How to manage your brand’s communication

CM Daphne, Colin McDonald and Arie den Boon

Arie den Boon, CEO of Daphne Communication Management BV, and Colin McDonald, describe the benefits of Daphne (the Dynamic Advertising Performance model), a proprietary modelling process and software that uses data from internet panels.

Tracking theories & ideas
Measuring ROI
Digital media research
Online panels & communities

How to Manage Your Brand's Communication

Arie den BoonDaphne Communication Management BV

Colin McDonaldResearch Consultancy

It was reported late last year in Marketing Weekthat research by Richmond Research found that 82% of UK marketers now measure ROI;...

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