How to manage your brand’s communication
CM Daphne, Colin McDonald and Arie den Boon
Arie den Boon, CEO of Daphne Communication Management BV, and Colin McDonald, describe the benefits of Daphne (the Dynamic Advertising Performance model), a proprietary modelling process and software that uses data from internet panels.
How to Manage Your Brand's Communication
Arie den BoonDaphne Communication Management BV
Colin McDonaldResearch Consultancy
It was reported late last year in Marketing Weekthat research by Richmond Research found that 82% of UK marketers now measure ROI;...