How to manage online corporate reputation

Fergus Hampton, CEO of Millward Brown Precis, argues that the speed and importance of the internet as an unregulated information source requires companies and brands to continuously monitor what is being said about them.

How To Manage Online Corporate Reputation

Fergus Hampton Millward Brown Precis

Many communications professionals must have breathed a sigh of relief when the dotcom bubble burst 'at least that's another problem I won't have to worry about for a while'...