How to make the most of multimedia advertising
In recent years, due to the proliferation of cable/satellite channels and TV fragmentation, it has become essential to use multiple channels to reach all of the target audience in many countries. Additionally, other channels have developed, including the Internet and various ambient media, resulting in a much wider range of options.
There are many differences between the benefits of different media. In terms of targeting, some channels, such as TV, can still reach a very wide audience. And while TV fragmentation causes problems, it does have the benefit of allowing greater targeting...