How To Make The Competition Irrelevant
Judie Lannon
JUDIE LANNON: Let me begin with the obvious question: What is a blue ocean strategy?
CHAN KIM: The short answer is that blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers.
JL: What, then, are red and blue oceans, and why do you use the colours red and blue?
RENEE MAUBORGNE: We use the terms red and blue oceans to describe the market universe. Red oceans are all the...