How to make the competition irrelevant
Renee Mauborgne and W. Chan Kim
Judie Lannon talks to W.Chan Kim and Renee Mauborgne about how blue ocean strategy is helping companies seize new growth opportunities in today’s business environment by understanding the logic and principles that underpin value innovation.
How To Make The Competition
Irrelevant
Judie Lannon
JUDIE LANNON: Let me begin with the obvious
question: What is a blue ocean strategy?
CHAN KIM: The short answer is that blue
ocean strategy is a way to make the competition irrelevant by creating...