How to do brand investment under media inflation?

Sarah Jia

The supply of media may enter a new round of stagflation, when demand falls and supply also falls. At this time, the brand must not only control costs, but also make steady media investment. This is of great benefit to whether it helps new products seize market share or allows consumers to trust your brand in confusion.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

"We are relatively cautious about the expectation of an economic rebound in 2022. When it comes to changes in media supply, I think it may enter a new round of stagflation," said Di Fei, Chief Investment Officer of GroupM China, analyzing the challenges of media investment in 2022 When he pointed out that "the decline in demand coincides with the decline in supply, but the decline in demand...

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