How to make prudent media investments during high media inflation

The supply of media may enter a new round of stagflation, when demand falls and supply also falls. At this time, the brand must not only control costs, but also make steady media investment. This is of great benefit to whether it helps new products seize market share or allows consumers to trust your brand in confusion.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

"We are relatively cautious about the expectation of an economic rebound in 2022. When...

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