How to Make Innovations Work In Developing Economics

Argues that, for a multinational to introduce a product into a burgeoning third-world country like India, mere adaptation (though often necessary) is not enough: full-scale innovation is often needed.

How to Make Innovations Work in Developing Economies

N.S. Muthukumaran  ORGMARG Research Ltd. India.

INTRODUCTION

Many multinationals have been looking at the third world markets for growth and expansion. The sheer mass of population in countries like China...