How to make good dough. Revitalizing your product portfolio by understanding consumer needs

Although consumer insights had always been collected and annotated, UBF innovations were traditionally based on bakery technical research alone.

How to make good dough

Revitalizing your product portfolio by understanding consumer needs

Pia de WitUnilever Research & Development, Netherlands

Sinéad TwomeySKIM Analytical FMCG, Netherlands

INTRODUCTION

The ability to sow and reap cereals may well...

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