How to Make Digital Footprints in Hollywood's Analog World

Geoffrey Precourt

In a keynote interview at the Interactive Advertising Bureau Innovation Days conference, Lloyd Braun discussed the partnership of television and digital.

How to Make Digital Footprints in Hollywood's Analog World

Geoffrey PrecourtWarc

Lloyd Braun has a foot in both analog and digital broadcasting. He and partner Gail Berman – co-owners of California media company BermanBraun – currently are producing series for NBC, the Syfy network, the History Channel, the Discovery Channel, and MTV. And, in February 2009, BermanBraun went live with Wonderwall, "the primary celebrity destination on the MSN network" that's had 5 billion page views in 17 months. In April 2010, Berman Braun launched Glo, an online lifestyle site for women, in partnership with MSN and Hachette Filipacchi Media...

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