How to 'lose weight' qualitatively

What does qualitative research has to do with losing weight? Seemingly nothing! This paper will describe how we, by doing research on weight loss and the question of motivation, came to a new understanding of our own role as researchers and consultants.

How to 'Lose weight' qualitatively

A new way to collaborate with your clients: changing a project into a process a case study

Naama ForsrupIpsosEureka

Introduction

Qualitative marketing research, in fact all marketing research, has traditionally been concerned...