How to keep low-price competition in check

Stephan Butscher and Balraj Kalsi (Simon-Kucher and Partners) discuss how large companies with strong brands can respond to cheap competition.

How To Keep Low-Price Competition In Check

Stephan Butscher and Balraj Kalsi Simon-Kucher & Partners'

What do Bosch, 3M, Sony, Black & Decker and Philip Morris all have in common? They all employ a multiple-brand strategy in their product...