How To Keep Low-Price Competition In Check
Stephan Butscher and Balraj Kalsi Simon-Kucher & Partners'
What do Bosch, 3M, Sony, Black & Decker and Philip Morris all have in common? They all employ a multiple-brand strategy in their product...
Stephan Butscher and Balraj Kalsi Simon-Kucher & Partners'
What do Bosch, 3M, Sony, Black & Decker and Philip Morris all have in common? They all employ a multiple-brand strategy in their product...
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