Stephan Butscher and Balraj Kalsi (Simon-Kucher and Partners) discuss how large companies with strong brands can respond to cheap competition.
How To Keep Low-Price Competition In
and Balraj Kalsi
Simon-Kucher & Partners'
What do Bosch, 3M, Sony, Black &
Decker and Philip Morris all have in common? They all employ a
multiple-brand strategy in their product...