How to jump start your car brand in the global economic downturn

Nick Bull

Before the recent economic downtown, the global car market had been growing at about 7% per year. But with huge over-capacity, more contenders in the race and pressure on profit margins, the industry is now facing a very different and challenging future.

How to jump start your car brand in the global economic downturn

    Nick BullSenior Director, Millward Brown

Before the recent economic downtown, the global car market had been growing at about 7 percent per year. It hit record sales of about 70m units in...

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