How to involve procurement in managing the advertising budget

The principles of `procurement’ have evolved from being a set of purchasing techniques to being an integral part of business management in which value is increased and waste avoided.

How To Involve Procurement In Managing The Advertising Budget

Alan Krinsky and Steven MarcusAlan Krinsky Associates

Say the word “procurement” to an advertising agency and most will cringe, thinking their fees are about to be skinned once again....