How to integrate valuegraphics for meaningful customer connections

A panel discussion at ZeeMELT 2022 on making marketing decisions based on customer values instead of demographics delved into the benefits of value-based marketing for better customer orientation and improved retention.

Are today’s marketers still using demographic data and are they able to work around the resultant inaccuracies and revenue loss?

Making a strong point for basing marketing decisions on customer values and not demographics was ‘Integrating valuegraphics...

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