How to integrate valuegraphics for meaningful customer connections

Vrushali Lad

A panel discussion at ZeeMELT 2022 on making marketing decisions based on customer values instead of demographics delved into the benefits of value-based marketing for better customer orientation and improved retention.

Are today’s marketers still using demographic data and are they able to work around the resultant inaccuracies and revenue loss?

Making a strong point for basing marketing decisions on customer values and not demographics was ‘Integrating valuegraphics to drive meaningful customer connection and lasting loyalty’ talk at ZeeMELT 2022, an annual conference that highlights the best disruptive marketing practices from the advertising, media, publishing and digital industries.

The discussion delved into the benefits of value-based marketing for better customer orientation and improved retention and the panel – comprising David Allison, Founder of Valuegraphics; Hunter Bulkeley, Game Manager at Tilting Point;...

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