How to integrate myriad data sources with creative techniques

Describes how to link, for example, geolocation data with other data sets in a creative way to deliver customised advertising experiences.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

While we have been doing work for clients which includes the stitching together of image analytics with text-mined analytics, we felt there was a lot more potential to go beyond just text and images. This led us in the autumn of 2017 to interweaving

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