How to increase diversity – and address pay disparity – in influencer marketing

Stephen Whiteside

Influencers are a central part of the marketing mix for many brands, but creators are not always paid in ways that reflect a commitment to diversity and equality.

Shannae Ingleton Smith has a mission to increase representation in the creator economy.

As the founder of Kensington Grey, she leads a boutique agency in Toronto with a roster of more than 150 diverse influencers spanning various geographies (think Atlanta,...

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