How to Improve Your Return on Success Story Investment

Success stories may be an old marketing tool, but they are still a popular and effective one. This paper looks at how a success story should be written to ensure its effectiveness, covering the development process, the pros and cons of outsourcing and finding the right vendor.

How to Improve Your Return on Success Story Investment

Kathleen McBride

THE PROBLEM: THERE'S MORE TO SUCCESS STORY ROI THAN GOOD WRITING

I've heard talk in some circles that success stories are becoming passé. Sales says they're “marketing fluff”;...