How to help brands break through the user cycle based on the "three axes" of the AARRR model

贾炜皓

The decrease in the number of consumers, coupled with the incomplete opening of customer acquisition channels, has led to the emergence of a "narrowly defined" stock market. For a brand to break through, on the basis of AARRR, it is necessary to turn the stock market into an incremental market, carefully cultivate brand loyalty, and deeply explore brand value. Specifically, such as identifying niche markets, IP, and co-creation. resulting in a premium.

A sentence in "A Tale of Two Cities" "This is the best of times and the worst of times" is also true for many brands struggling to survive.

The worst is because my country's demographic dividend is gradually disappearing, and the stock is shrinking for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands