How To Get Your Promotion Right
Brian GibbPromotional Risk Management
In September, the European parliament agreed proposals, which, if accepted by the individual member states, will deliver a single market for sales promotions across the European Union. This has been welcomed by trade associations throughout the Union and will open the way for a new type of integrated and genuinely pan-European promotional activity.
The proposals remove the right of individual member states to establish barriers to cross-border promotions. Thus, it would put an end to anomalies that characterise promotional law across Europe. Germany would no longer be able to...