How to get your brand heard in a recession and boost your ROI

Sarah Carter

This paper revisits the classic Barclaycard IPA Gold-winning case study from 1996, which tells the story of how the credit card brand bucked the recession of the early 1990s.

How To Get Your Brand Heard in a Recession and Boost Your ROI

Sarah CarterDDB London

It is 1991. Britain has slid into a deep recession. Interest rates are high. House prices are falling rapidly. People are losing their jobs and reining in their spending....

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