How to get ahead in a recession

Moray MacLennan, president of the UK IPA and chairman of M&C Saatchi Europe, argues that periods of recession can actually be a good opportunity to gain competitive advantage.

How to get ahead in a recession

Moray MacLennan, IPA President, Chairman M&C Saatchi Europe

A rising tide floats all boats and that’s also true of businesses and brands  in a buoyant economy.  But it is not the case when the going gets tough...

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