How to flourish in the modern media maze

Olivia Johnson

Olivia Johnson, planning director at Hooper Galton, advises on how to produce successful campaigns in today's fragmented and cacophonous media environment.

Public relations
Account planning, strategic planning
Communications development research

How to flourish in the modern media maze

Olivia Johnson

Media Budgets in today's world do not seem to stretch very far. Or not as far as we wish they would. We all know why. Media, especially TV, can be expensive (1). The people we want to connect with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo