How to flourish in the modern media maze

Olivia Johnson, planning director at Hooper Galton, advises on how to produce successful campaigns in today's fragmented and cacophonous media environment.

How to flourish in the modern media maze

Olivia Johnson

Media Budgets in today's world do not seem to stretch very far. Or not as far as we wish they would. We all know why. Media, especially TV, can be expensive (1). The people we want to connect with...