How to establish responsible AI usage in marketing function

Discusses how marketers should handle AI within their organizations to avoid traps and pitfalls like plagiarism and data breaches.

Daniel Garcia/

Generative AI is beginning to transform marketing and advertising – and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the “The Highs, Lows, and 'Whoas' of AI,” which surveyed 317 marketing professionals. Yet many marketers are having a tough time leveraging the full potential of AI: 70 percent say they feel inundated by the current pace of AI development and its incorporation into their marketing strategies, while 42 percent still haven't received...

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