How to ensure frictionless customer data capture to boost business and keep customers happy

Leigh Gammons

A five-step guide for how brands with legacy infrastructure can digitise customer onboarding.

Data is one of a marketer’s greatest assets. It informs decision-making, shapes product development and drives the customer experience. In fact, Forbes predicted at the beginning of this year that data will continue to grow exponentially, and that the rise of the customer data platform will “catch fire” throughout 2021.

While recent data scandals have raised concerns around the handling of customer data, our latest report, Experiences Customers Want, tells us that over a third of consumers are willing to share more of their data if it improves the online experience they have with a brand,...

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