How to do full-motion 3D OOH well

David Tait

Creative best practice advice for three-dimensional, full-motion outdoor digital signage.

Over the past 12 months we have seen a return to brand-building at scale as countries recover from the pandemic and life returns to normality.

In recent months this has accelerated as brands battle for market share and inflation exacerbates the need to talk to consumers. And, as audiences resume their everyday lives, out-of-home (OOH) and, in particular, premium digital out-of-home (DOOH) has become central to media plans.

It was evident that as brands emerged from multiple lockdowns, they were seeking fresh, unusual ways to engage with outdoor audiences to make an impact. At the same time, Ocean was testing...

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