How to do brand investment under media inflation?

Media supply may enter a new round of stagflation, with demand falling and supply falling as well. At this time, the brand must control costs and make steady media investment, which is of great benefit to whether it helps new products to seize share or makes consumers trust your brand in confusion.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

"We are relatively cautious about the...

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