How to develop a productive relationship with your agency
Donald Calhoon and Elizabeth Decker
A transcript of an interview with Don Calhoon, EVP Marketing for Wendy's International Inc. covering building and sustaining client/agency relationships and remuneration issues.
How To Develop a Productive Relationship With
Your Agency
An interview with Don Calhoon of Wendy's
International Inc.
Elizabeth Decker
The Advertiser
ED: You are the EVP of Marketing at Wendy's?
DC: Right
ED: What does that entail?
DC: Everything for...
