How to develop a productive relationship with your agency

Donald Calhoon and Elizabeth Decker

A transcript of an interview with Don Calhoon, EVP Marketing for Wendy's International Inc. covering building and sustaining client/agency relationships and remuneration issues.

How To Develop a Productive Relationship With Your Agency

An interview with Don Calhoon of Wendy's International Inc.

Elizabeth Decker The Advertiser

 

ED: You are the EVP of Marketing at Wendy's?

DC: Right

ED: What does that entail?

DC: Everything for North America, research analysis, media, marketing, corporate communications, public relations, special events – everything you want to define as marketing within our kind of industry.

ED: Don, we are talking about client/agency relationships in this article. What are the agencies that work for Wendy's?

DC: McCann-Erickson US, MacLAREN-McCANN Canada in Toronto, Vidal Partnership is our national Hispanic...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands