How to develop a productive relationship with your agency

A transcript of an interview with Don Calhoon, EVP Marketing for Wendy's International Inc. covering building and sustaining client/agency relationships and remuneration issues.

How To Develop a Productive Relationship With Your Agency

An interview with Don Calhoon of Wendy's International Inc.

Elizabeth Decker The Advertiser

 

ED: You are the EVP of Marketing at Wendy's?

DC: Right

ED: What does that entail?

DC: Everything for...