How to create advertising with impact in India

Anand Desai

Since the early 1990s, India has gone through an economic and cultural transformation, which has been amplified by changing demographics.

How to create advertising with impact in India

Anand Desai

Since the early 1990s, India has gone through an economic and cultural transformation. This has been amplified by changing demographics: the population in India is becoming younger with each passing year. This transformation has been particularly rapid because India is an adaptive, inclusive and integrative society.

As India moves forward on its path towards becoming an economic power-house, the issue of global advertising will assume even greater significance. The challenge of reaching out to India is great because of its heritage, which has created considerable mystique, and its huge diversity....

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