How to cope with aging brands

Aging brands generally suffer problems of relevance: as society evolves and tastes change, individual brands can fall out of favour with consumers.

How to cope with aging brands

Joseph Gelman Prophet

The story of brands getting old is a story of relevance. Individual brands, or even whole categories, that were once important for a particular consumer segment, become irrelevant as society evolves and...

Not a subscriber?

Schedule your live demo with our team today