How to connect with the student market

Jason Bakker, director of marketing at Campus Media Group Inc - a U.S. youth media agency, gives some advice on how to connect with students in the USA.

How to Connect with the Student Market

Jason Bakker

I see it every day: the back-and-forth volley of information in the news that guides our perception of how advertising is faring with today's youth. My inbox gets filled each morning with headlines telling...