How to Cause Great Advertising - An Adventure in Creative Leadership

In this 1983 speech, Keith Reinhard, chairman and ceo of Needham, Harper & Steers USA, discusses using creative leadership to cause great ads.

How to Cause Great Advertising – An Adventure in Creative Leadership

Keith ReinhardNeedham, Harper & Steers/USA

Good afternoon. I am always pleased to be part of an event sponsored by the 4A's. As the logical organization representing all of our...

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