How to build massive value by turning customers into superheroes

Liftoff shared how a blend of new age and basic marketing principles has made it successful at the ZeeMELT 2022 conference.

How would you like to see yourself immortalised as a superhero, maybe featured in a comic book as yourself? This, among many others, are some of the cool marketing initiatives that Liftoff CMO Dennis Mink and his team of marketing mavericks undertake...

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