How to build massive value by turning customers into superheroes

Vrushali Lad

Liftoff shared how a blend of new age and basic marketing principles has made it successful at the ZeeMELT 2022 conference.

How would you like to see yourself immortalised as a superhero, maybe featured in a comic book as yourself? This, among many others, are some of the cool marketing initiatives that Liftoff CMO Dennis Mink and his team of marketing mavericks undertake for global mobile marketers.

Speaking from 16 years’ experience in agency, apart from SaaS, cloud, marketing and mobile technologies, Mink shared valuable insights about creativity, high quality and value addition, in a fireside chat with writer, analyst and podcast host Peggy Anne Salz, entitled “How To Build Massive Value By Turning Customers Into Superheroes”.

The chat offered a...

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