How To Build Brands Effectively

The author discusses the effects of the digital revolution on the business of the communication business.

How To Build Brands Effectively

Some new answers to that old question

Mark Morrissey, Mezzina Brown & Partners; netCentric Partners

Is this a great time or what? Dot.coms are cratering at Internet speed. Venture capitalists are less adventurous everyday. And the public markets have sobered up. B to C plays are dead for now. B to B and enabling technology plays are speculative. Infrastructure plays, while raging, may require you to bone up on your Spanish or Korean. All told, it may be the perfect time to consider the lasting effect of the digital revolution on the business of...

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