How to build a marketing funnel for APAC’s subscription economy

The media and entertainment industry has traditionally relied on paid advertising, but with the subscription economy ushering in a new way of doing business, brands must learn how to build a marketing funnel for it.

The subscription economy is rising worldwide, fuelled by the growth in the digital economy and changing buying preferences from ownership to usership. For the first time since its inception in 2012, Zuora’s SEI (Subscription Economy Index) growth rate...