How to be creative and innovative in an overwhelmingly competitive rat race

Paul Zhou

Now marketers must realize that our past success was actually created by the era of rapidly expanding demand. But right now, the tide of capital is rapidly ebbing, and there is no longer a legend that a product can be sold well, and the formula for successful marketing has to be rewritten.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

Shanghai has just been unblocked, and the curbs are still full of people reliving their freedom with tears in their hands holding takeaway food. The bigwigs from all walks of life can't wait to ask questions, or ask themselves: Where is the marketing going next?

The old Paul has been working in marketing for 25 or 6 years, but he dare not talk nonsense about the future...

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