How to be a Visionary Marketer: Recommendations from GE and Home Depot

Chuck Kapelke

What makes a marketer ‘visionary’? This piece looks at the gap between marketing directors and their CEOs – too few marketers have been able to work alongside senior executives from other departments to set corporate strategy.

How to be a Visionary Marketer: Recommendations from GE and Home Depot

Chuck Kapelke

What it takes to lead and grow a marketing organization

ARE YOU A VISIONARY MARKETER?

If you answered yes, you could be mistaken. That's one of the key findings of the ANA's...

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