How to be a future shock absorber - integrated market intelligence in the business strategy process

DVL Smith and John Marinopoulos

This paper highlights the way a more strategic approach to marketing intelligence can dramatically improve ability to predict the future.

How to be a future shock absorber – integrated market intelligence in the business strategy process

David SmithIlluminas and University of Hertfordshire Business School, United Kingdom

John MarinopoulosStrategic Intelligence Group, Australia

SUMMARY...

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