This paper argues that the speed with which consumer insights and information can now be fed back to managements are now much faster than they used to be, even on a daily basis, but that this has not been matched by the ability of managements to take advantage of this feedback and respond.
How to be a customer champion: turning insight into action
Martin HaywardConsumer Strategy and Futures, dunnhumby
When I started my career in marketing with Ogilvy & Mather in the early 1980s, life was slower. Email hadn't yet been developed, so the...