How to avoid the big DRTV mistakes

Loren Grossman, chief marketing officer for RappCollins, discusses the opportunities for direct response TV advertising - such as video on demand (VOD), long-form TV commercials, and retail digital signage (RDS) - and the need for DRTV to remain true to its basic objectives of lead generation and customer acquisition.

How to Avoid the Big DRTV Mistakes

Loren Grossman

Direct response TV (DRTV) advertising as a whole is enjoying some much deserved positive momentum. Marketers and advertisers are no longer being given carte blanche to create, on location, beautiful 30-second...