How to analyse and measure online results

Ian Thomas

Ian Thomas, of Web Abacus, contends that despite having a tough time recently, the saving grace of online advertising is its measurability.

How to analyse and measure online ad results

Ian Thomas WebAbacus

Selling an advertising campaign, either to a client or to your own colleagues, can be nerve-racking. You have explained the segmentation strategy, outlined the creative executions and...

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