How The Technological Orientation Of Commercial Research Organizations Relates To Measures Of Business Successs
William H. MacElroy President, Modalis Research Technologies, Inc., United States.
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A key point common to most studies within the broad reaches of diffusion and adoption literature is that almost every social group exhibits different patterns of behavior based on its own unique perspectives. Beginning with the early works of Ryan and Gross (1943), who studied Iowa corn growers, researchers have found that even small differences in group and organizational dynamics can have profound influences on the process of technology adoption.
According to...