How the rise of functional foods could create future brand heroes

This paper hypothesizes that future consumers will increasingly trust brands as support systems like the National Health Service leave them to their own devices.

How the rise of functional foods could create future brand heroes

Daniel Dumoulin

'Let food be thy medicine and medicine be thy food', said Hippocrates way back when, but this philosophy may be just as relevant today as it was in 500 BC. The power of messaging,...