How the ‘reseller + DTC’ model of a Chinese 3D printer brand works

店匠

The 3D printer giant Creality, whose accumulative shipments exceeded 3.5 million units, initially chose the product-driven + channel agency path to go overseas, experienced ToB, ToC, and finally to the process of B2B2C+DTC independent station mode. However, under the background of the strong momentum of DTC e-commerce and the increasing need of overseas enterprises to build brand value and product strength, Creation 3D decided to officially launch an independent station in 2022, so as to realize brand operation, private Domain precipitation and the effect of order volume surge.

This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.

Case Details

Brand: CREALITY

Brand owner: Shenzhen Chuangxiang 3D Technology Co., Ltd.

Main Agency: Shoplazza

Market launch: Global overseas markets mainly in North America and Europe

Industry: Smart Technology Products

Media channel: independent station

case summary

The 3D printer giant Creality, whose accumulative shipments exceeded 3.5 million units, initially chose the product-driven + channel agency path to go overseas, experienced ToB, ToC, and finally...

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