How the public screen strengthens the private screen: Why cross-media works
Felicity J. Bigelow, Victoria Parsons and Brian R. Hill
Analyses the cross-media effect that large-format out-of-home (OOH) can have on mobile in impacting the consumer journey and delivering strong brand performance.
Cross-media effects
This article is part of a series of articles from the WARC Guide to cross-media effects. Read more
Mobile advertising is the primary channel of advertising investment across most APAC markets. It is therefore crucial to understand the...