How the public screen strengthens the private screen: Why cross-media works

Analyses the cross-media effect that large-format out-of-home (OOH) can have on mobile in impacting the consumer journey and delivering strong brand performance.

Cross-media effects

This article is part of a series of articles from the WARC Guide to cross-media effects. Read more

Mobile advertising is the primary channel of advertising investment across most APAC markets. It is therefore crucial to understand the...

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