How the print medium in India powers through

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • Print press consumption in India has stabilised to an average of 56 minutes per day; this is higher than in regions such as North America and Europe, where the daily consumption averages are 39 and 29 minutes, respectively.
  • Besides offering detailed news coverage and an uninterrupted reading experience, a big part of the appeal of print newspapers is their reputation as a trusted source for news.
  • Despite the rise of digital formats, print newspapers still command high readership across the country, with nearly half (45%) saying they read printed newspapers every day or most days....

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