How the Kroger/Roku partnership brings long- and short-term value to CPG brands via precision targeting

Looks at how the relationship between grocer Kroger and streaming platform Roku leverages CTV to provide targeting at scale.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

The pace of change in consumer media habits has never been faster.

Streaming is set to surpass linear in scale, with streaming TV hours more than quadrupling...

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