Management Slant
- A single exposure to content from a social media influencer leads to lower levels of skepticism, which has a positive impact on both brand attitude and purchase intention.
- Multiple exposures to content from a social...
How the impact of social media influencer disclosures changes over time: Discounting cues and exposure level can affect consumer attitudes and purchase intention
Despite substantial research on disclosure-related effects in social media influencer advertising, less is known about the impact of varied exposure levels on social media influencer advertising outcomes over time.
