How the cost-of-living crunch is impacting grocery and alcohol purchase habits

Many consumers are reducing their outlay on groceries and alcohol in light of an increase in the cost of living, according to a study by research firm Morning Consult.

Rising inflation is already exerting an influence on shopper habits in the grocery and alcohol categories, but the exact impacts could vary depending on a consumer’s lifestage and location, a study has found.

Morning Consult, the research firm, surveys...

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