How the best marketers do more with less ad budget
Pat LaPointe and Dave Reibstein
Budget cutting is a modern reality for most marketers in a global recession, but some manage to do it efficiently without long-tern detriment to the business while achieving short-term targets.
How the best marketers do more with less ad budget
Pat LaPointe and Dave Reibstein
Why is it that 'do more with less' seems to bring out the very best in some companies, while others find it a struggle against a downward spiral? Is it a matter of culture?...
